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BlackMagic is a photo coloring software for PC Windows, released as shareware; it is used to colorize Black & White, BlackMagic virtual box-shot Sepia, or IR (infrared) photos, or to Color-correct ones with faded or inappropriate colors. Being extremely simple to use, its a software that transcends age and professional boundaries, providing an immense sense of achievement, pride and satisfaction for kids and adults alike. The resulting Colorized photos have optimally saturated and consistent, correct hues - giving the appearance as if the photo had originally been 'shot' in color! BlackMagic delivers such professional grade results with the minimum of fuss, and just a few minutes worth of effort.

BlackMagic incorporates "TimeBrush™ RLC [RealLifeColour]™" standard. The TimeBrush RLC technology was specifically created for colorizing black & white motion pictures of the Hollywood fame. This feature provides BlackMagic the ability to render superb, rich, vibrant looking colors, that are not under/ over saturated, yet look completely natural.